Our Strategy
The Agency’s strategy is built on scale, efficiency, and disciplined execution. By combining a flexible corporate model with national reach, recurring revenue growth, and a technology-driven platform, we are positioned to strengthen market leadership and deliver sustainable shareholder returns.
Our focus remains clear – consolidate share in established markets, expand into growth corridors, leverage our data and technology advantage, and reinvest operational cash flow into initiatives that scale profitably.
Strengthening Market Leadership
- Continue to consolidate market share in NSW, QLD, and WA while expanding into high-growth corridors.
- Leverage national scale to enhance cross-border referrals and deliver seamless client experiences.
Driving Scalable Growth
- Increase agent productivity through enhanced support, training, and technology.
- Target rent roll acquisitions to grow recurring income and strengthen financial resilience.
Leveraging Technology
- Proprietary data lake and integrated tech stack connecting multiple SaaS platforms via API.
- Standardised workflows and client experiences at scale, creating operational efficiencies that cannot be replicated with off-the-shelf solutions.
Disciplined Financial Stewardship
- Maintain a lean cost structure – FY25 cost of doing business reduced to 32.0% of revenue.
- Deploy capital responsibly into growth initiatives that drive long-term shareholder returns.
Expanding Ancillary Services
In addition to sales and property management, The Agency continues to grow its ancillary service offering to enhance customer experience and unlock new revenue streams:
- Landmark Settlements – A trusted settlements and conveyancing business that provides seamless transaction support, ensuring efficiency and peace of mind for clients.
- Oxygen Home Loans – A leading mortgage brokerage business, offering competitive lending solutions and financial advice to buyers and investors.
These services create cross-sell opportunities across The Agency’s national platform, deepen customer relationships, and contribute to diversified, recurring income growth.
