ASX:AU1 · 16 November 2023 Price sensitive

AGM Presentation & Update

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Annual General Meeting

  16 November 2023

                                    FY23 AGM Presentation   2

Managing Director AGM Presentation & Update

FY23 Key Takeaways                                                                                                    FY23 AGM Presentation   3

$(1.30M)                                                                          $76.9M

Underlying EBITDA1                                                                Revenues from Ordinary Activities
(FY22: +$3.85M)                                                                   (FY22 : $72.7M)

$5.3B                                                                             5,734
Gross Value of Properties Sold                                                    No. of Properties Sold
(FY22 : $5.9B)                                                                    (FY22 : 5,709)

$95.4M                                                                            399
GCI2                                                                              No of Agents
(FY22 : $102.5M)                                                                  (30 June 2022: 393)

1. Underlying adjusted for the impact of AASB16 Leasing Standard, Gain on Sale and other one off items.
2. Gross Commission Income (“GCI”) is the fees the vendor pays for the sale of a property.

                                                                                                                                                                                                                      FY23 AGM Presentation                 4

Stable agent
productivity against a                                                                                                                                                                                                                   $102.5m

fall in market volumes                                                                                                                     5,7095,734
                                                                                                                                                                         583,087
                                                                                                                                                                   570,566
                                                                                                                                                                                                                     1.23%
                                                                                                                                                                                                                                                   $95.5m

underpinned market                                                                                                                   4,964                                                                   0.98%
                                                                                                                                                                                                                                      $80.7m

share growth
                                                                                                                                                                                   464,945
                                                                                                                                                                                                     0.87%
                                                                                                                                                                414,723
                                                                                                                                                          384,183
                                                                                                                                                                                                0.76%

                                                                                                                                 3,147                                                       0.63%                              $47.9m

                                                                                                                                                                                                                             $37.9m
                                                                                                                          2,407
0.98% to 1.23% Increase in National Market Share in FY23

Although we are increasing national market share, state mix of
sales and average selling price movements have impacted
Gross Sales Volume and lower Gross Commission Income.

WA Average Sale Price in the period was +7.6% in FY23,
while NSW Average Sale Price was -5.7% in FY23 which are
                                                                                                                           No of Properties Sold          National Transaction Volume*        National Market Share          Gross Commission Income
both broadly in line with market movements (+6.0% and -5.3%
                                                                                                                                                                                                                                      ($M)^
respectively).
                                                                                                                          FY19      FY20      FY21      FY22   FY23

* Source: CoreLogic Economist Park (Jul 2023).
National Market Share Source: The Agency # of Sales / Estimated Properties sold per CoreLogic Economist Park (Jul 2023)
Note – recent months sales are subject to revision by CoreLogic
^ Gross Commission Income (“GCI”) is the fees the vendor pays for the sale of a property.

                                                     FY23 AGM Presentation           5

A growing brand now with
414 agents at 31 October
2023 with presence across
6 states and territories.

Across FY23, the broader industry saw a number of lower performing agents exit
the industry as a result of the tough operating environment on the East Coast. The
Agency achieved good recruitment success in Western Australia during the period
as we focus on gaining market share in the premium western suburb markets.

Following the July 2022 entry into the Tasmanian market, in December 2022, The
Agency expanded its presence to Rockhampton and Capricorn Coast in QLD as
part of our objective to have a stronger local presence in regional powerhouses to
better service our clients at the local and national levels.

In May 2023, The Agency announced the joining of independent Devine Real Estate
to The Agency. Located across 4 offices across Inner West of Sydney selling over
$250m in properties annually, this expansion was in conjunction with MDC Trilogy
Group Alliance.

On 1 August, The announced the joining of independent Coleman Estate Agents to
The Agency. Located in Toukley on the Central Coast region in NSW, the office led
by Ron Coleman sells over $100m in properties annually and is a logical expansion
from our existing office in Terrigal on the southern area of Central Coast.

                                                                  FY23 AGM Presentation         6

Over 9,000 investment properties
managed by The Agency

Following the acquisition of Bushby Property Group, and the re-establishment of the Western
Australia property management business, The Agency has grown to 5,024 properties under
management as at 31 October 2023.

Since its announcement, MDC Trilogy Group have deployed nearly $25m in purchasing rent roll
assets across NSW and Queensland. These purchased rent roll assets comprise of over 4,000
properties under management which are now managed by The Agency under a services
arrangement.

Combined, the 9,000 plus managed properties represent an estimated $8 billion of Australian’s
property investors wealth and has the ability for Landlords with a geographically dispersed
portfolio the opportunity to have all their properties managed by a single company. The
increased portfolio scale enables greater cost synergies across The Agency owned portfolio.

                                                                                                                                            FY23 AGM Presentation   7

                                                                                 Change in sales volumes, four months to October 2023

FYTD24
Market Sales                                                      NSW                                                              3.2%

Volume                                                            VIC                                                       1.6%

                                                                  QLD                                                0.6%
In the 4 months to 31 October June
2023, Australian market volumes have
increased +2.1% from prior year period                             SA                                                                                      8.4%
levels.

The Agency has recorded better than                               WA                                                                 3.7%
system performance with volumes
increasing +10.7%. This has led to
increased market share of national                                TAS                          -2.7%
transactions.

                                                                  ACT    -8.6%

Source: CoreLogic
                                                                   +2.1%                         +4.5%                                      -2.0%
Note – recent months sales are subject to revision by CoreLogic
                                                                   Australia                    Combined Regionals                          Combined Capitals

                                                                                                                 FY23 AGM Presentation   8

                                                       Change in dwelling values, three months to October 2023

Last 3 Months
Dwelling Value                              Sydney                                          2.5%

Price Movement                            Melbourne                  1.2%

                                           Brisbane                                                                 3.8%
In the 3 months to 31 October,
Australian prices increased 2.3%,
easing slightly from a recent higher of    Adelaide                                                                        4.2%
3.1% in the June 2023 quarter.

                                              Perth                                                                               4.6%

                                             Hobart    0.3%

                                           Canberra           0.7%

Source: CoreLogic
                                           +2.3%                        +1.5%                                    +2.6%
                                           Australia                   Combined Regionals                        Combined Capitals

                                                                                                                FY23 AGM Presentation   9

                                                             Annual change in rental rates to October 2023

Annual Rental
Movement                                 Sydney                                                                 9.9%

                                       Melbourne                                                                       11.8%

                                        Brisbane                                                         7.9%
In the 12 months to 31 October,
Australian rental rates changed 8.1%
                                        Adelaide                                                     7.0%

                                           Perth                                                                               13.2%

                                          Hobart    -3.3%

                                        Canberra     -3.0%

Source: CoreLogic
                                        +8.1%                            +4.0%                                  +9.7%
                                        Australia                       Combined Regionals                      Combined Capitals

                                                                                                                    FY23 AGM Presentation   10

Business Performance Update

                                                4 months to 31          4 Months to 31          Variance
                                                October 2023            October 2022
 # of Listings                                  2,282                   2,152                   +6.0%
 # of Properties Sold                           2,071                   1,861                   +10.7%
 Gross Sales Volume                             $2.1b                   $1.7bn                  +22.4%
 Gross Commission Income (GCI) $36.8m                                   $30.8m                  +19.4%

The Agency has outperformed that national market number of properties sold, with 10.7% increase in
transactions, compared to 2.1% growth in market. The Agency had 414 agents as at 31 October 2023, up
from 399 Agents reported at 30 June 2023.

A return to a greater portion of East Coast Sales has assisted the Average selling price increase of 10.8%,
which has assisted the growth of GCI of 19.4% over the first 4 months of the financial year. Circa 10% of the
GCI growth has come from growth in existing geographical locations, with the remainder growth is from new
geographical regions.

Pleasingly, this GCI Growth, along with disciplined cost control has enabled a return to EBITDA Pre AASB16
profit in the first 4 months.

A number of growth initiatives continue to be implemented that enables further benefits from The Agency’s
existing office infrastructure and additional geographical areas that will enable the The Agency continues on its
path to grow Gross Commission Income to $200m.

                                                                                                                           FY23 AGM Presentation   11

Strategic objectives

Growth in agent                  Developing adjacent      Multi Brand Strategy.   Training and coaching.    Leveraging
numbers.                         offerings.                                                                 technologies.
Further expansion of             Enhancement of           Continue development    Further investment into   Leveraging technology and
geographical regions across      adjacency offerings to   and rollout of          training and coaching     cost of doing business
Australia in a disciplined       our agents and           secondary brand.        initiatives ensuring      efficiencies enhancing agent
capital and operating expense    customers to increase                            Agents and support        experience. Focus on building
approach. This will include      the share of wallet.                             teams are well placed     out the scalable platform for
potential acquisitions through                                                    to capitalise on          future growth.
MDC Trilogy Group.                                                                evolving market
Continued growth in agent                                                         conditions.
numbers across all targeted
regions across the country.

                                                                                                                                    FY23 AGM Presentation           12

FY2024 Outlook

Volume increases               Greater price stability.            Shift towards larger            Market consolidation to         Mixed consumer
expected.                                                          agent teams.                    continue.                       sentiment.
Across FY24, states with       Following the expectation that      Super Agent Teams to            Market Consolidation            1H FY24 consumer sentiment
lower median price points to   interest rates are at or very       continue to grow as             continues as smaller            to remain broadly at currently
continue to transact above     near the terminal rates, FY24       inexperienced agents continue   independents and franchisees    levels as consumers adjust to
decade average volume          is expected to see a period of      to leave the industry.          look to access operating        higher interest rates,
levels, outperforming higher   price stabilisation across the                                      efficiencies. The MDC Trilogy   followed by a rebound in
median priced states which     country. However it may be a                                        Group alliance means we are     consumer sentiment during 2H
are expected to transact       2-tier market, with more listings                                   well placed to capitalise on    FY24 as media start
below decade volume            in lower value properties                                           this.                           discussing the peak of the
averages.                      potentially causing price falls,                                                                    tightening cycle having been
                               while higher value properties                                                                       reached.
                               may experience price
                               increases.

                              FY23 AGM Presentation   13

Geoff Lucas

Managing Director & CEO
geofflucas@theagency.com.au
linkedin.com/Geoff-lucas

                                                                                                                                          FY23 AGM Presentation    14
                                                                                                                                           FY23 AGM Presentation    14

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